Organisations and sales managers often face challenges when trying to develop their sales force.

Sales representatives are the people who represent a company and sell the products or services that the organisation offers. The job of a sales rep can vary greatly depending on the organisation and types of products and services they sell; however, sales reps are often considered some of the most important employees within an organisation. Sales equals money, so without sales, an organisation would cease to exist. The importance of a company’s sales force cannot be understated in a competitive marketplace.

Finding good salespeople can be difficult and time consuming. Many organisations struggle to create, develop, and maintain a successful sales force. There are several actions organisations and sales managers can take to transform their sales team into lean, mean, selling machines, and this article will focus on what companies can do to maximise the productivity of the entire sales team once they have hired sales employees.

1. Address negative or disengaged attitudes immediately

The nature of sales provides plenty of opportunity for negative emotions to surface: loss of a sale, loss of a client, rejection, and market conditions. In many different contexts, negative attitudes can lead to decreased levels of employee engagement, productivity, and morale. Managers need to address these negative attitudes before they have the ability to impact productivity. A positive atmosphere in a sales department is important to motivate employees to press through the challenges that accompany a sales job.

Organisations and sales managers often face challenges when trying to develop their sales force and increase productivity. By taking the steps listed above, companies can rise to the challenge of maximising the productivity of their sales force and ensure future success.

As a partner of Summit Assessment Solutions, we can provide the Profile XT assessment tool; which can be used to measure how well an individual fits a specific job within your organisation. The “job matching” feature of the PXT is unique, enabling you to evaluate an individual relative to the qualities required to successfully perform in a specific job. It’s used throughout the employee life cycle; for selection, on-boarding, managing, and strategic workforce planning.