Are you familiar with upselling and cross-selling?  

When you go to McDonald’s and the kid behind the counter asks if you would like your meal “supersized,” that’s upselling. When that same kid then asks if you would like an apple pie to go with your supersized meal, that’s cross-selling. 

Upselling means offering a higher grade or quality or size of the item that the customer may be interested in at the point when the customer is ready to buy. 

Cross-selling means offering other products or services which complement the item the customer is interested in, at the point when the customer is ready to buy. Now here’s what most Business Owners don’t realise. 34% of prospects will buy additional products or services at the time of their original purchase…IF they’re asked to do so.  

Most businesses NEVER ask them, and they lose out on this lucrative opportunity to dramatically increase their revenue. Let me show you a brilliant example of this. 

The strategy here is to get yourself in front of your prospects as often as you can so you give yourself more opportunities to sell them more. 

So, let me show you how this strategy will work for a dentist.  

A dentist offers basic dental services like exams and teeth cleaning. That is NOT where they make their money. A dentist generates the vast majority of their revenue from cosmetic services, root canals, crowns, fillings and braces. So obviously the more patients they can get in front of, the more of these services they sell. 

The problem for dentists is that most people already have a dentist, and 90% of them will never change unless their dentist either retires or dies.  

So, what might convince someone to leave their current dentist? Consider these stats… 

85% of the population have medical insurance, but only 50% have dental insurance. Among those without dental insurance, 44% said that was the main reason they didn’t visit the dentist. See an opportunity here if you’re a dentist? 

What do you think might happen if some dentist specifically targeted families without dental insurance…and offered them virtually the exact same services as those with dental insurance…but without paying the expensive monthly premiums? 

Do I have your interest yet how is this applicable in terms of upselling and cross-selling? Scroll down for a surprise.  

There has NEVER been a better time to start and build your own enterprise… and never have you been able to get started with so little money.

We’ve helped hundreds of budding business owners  to successfully launch their new business the right way… and we will show you how to do it as well. Do you know what Apple, Amazon, Google, Disney, Virgin Records and Harley Davidson all have in common? They were all started in a garage! You’re about to learn their secrets to success… as well as the mistakes they made… and how they overcame them.

The three biggest mistkes that startups make are :

Mistake #1      they fail to get professional help.

Mistake #2      they don’t know the fundamentals required to successfully market their business and attract as many new clients as their business can handle.

Mistake #3    they have no idea how to use their marketing to generate immediate cash flow

With these mistales it is estimated that as many as 96% of all small business start-ups fail within their first 5 years. The main reason for this tremendously high failure rate has to do with the lack of expertise when it comes to generating leads and making your phone ring. Most small business start-ups do not know anything about these three  critical  things that marketing is supposed to do.

Its purpose is three-fold:

1. Capture the attention of your target market.
2. Give them enough information to make the best decision possible when buying from you.
3. Lower the risk of them taking the next step in your buying process

Marketing that accomplishes these three objectives will result in your prospects and customers coming to one single conclusion… that they would have to be an absolute fool to do business with anyone else but you, regardless of price.

To find out more about how to avoid critical mistakes in your market and how to adopt the right marketing approach to get the best results and more customers download our free Ebook now you can get your Ebook by clicking the link below.